This is the main hub for managing all your advertising campaigns. From here, you can see every campaign’s status at a glance, approve new ads, track live performance, and review completed results - all in one place.
Summary Panel (Campaigns Overview)
Element | What it tells you |
Pending (blue tile) | Number of campaigns waiting for your approval |
Active (green tile) | Campaigns currently playing on your screens |
Completed (grey tile) | Campaigns that have finished their scheduled run |
Total impressions (eye icon) | Cumulative plays delivered by all campaigns in this project |
Best performer (trophy icon) | The campaign with the highest impressions so far |
This panel updates in real time, giving you an instant snapshot of how many campaigns need attention and how well your ads are performing.
Reading a Campaign Card / Row
Each campaign in the Advertising list shows key details at a glance:
Field | What it tells you |
Media preview | Thumbnail of the ad (video or image) |
Campaign name & advertiser | Quick identification of the brand behind the ad |
Status badge | Current state of the campaign (see all statuses below) |
Period | Start → end dates during which the ad can play |
Frequency | How often the ad is scheduled to appear |
≈ Impressions | Estimated number of plays across your screens. This value is approximate because it depends on screen availability, frequency, and any pauses you apply. Actual impressions update in real time once the campaign is running. |
Click any card to open the full campaign details, approve or reject, or view statistics.
Highlight Colors
The background tint of a row helps you spot important states quickly:
Blue highlight – Pending: needs your approval.
Green highlight – Active: currently playing on at least one screen.
Grey highlight – Completed: finished its scheduled run.
Grey highlight – Stopped: the advertiser decided to pause the campaign..
Red outline – Rejected: will not play on your screens.
(If your project uses custom brand colors, the exact shades may differ in UI)
Campaign Statuses Explained
Status | Meaning | Action you can take |
Pending | A new campaign awaiting your review | Approve to start or Reject to block |
Active | Approved and now serving impressions | Pause or Stop if needed |
Stopped | The advertiser decided to pause the campaign | View final stats |
Completed | End date reached or max impressions delivered | View final stats |
Rejected | Declined by you. Will not display | No further action - can’t be reactivated |
What “≈ Impressions” Really Means
Before a campaign starts, Liqvid calculates how many times it should play based on its frequency and your screen schedule. Because screens can go offline or you may pause a campaign, the final count may differ. Once the campaign is Active, the list updates with actual impressions so you always know how close you are to the target.
Regularly scanning the campaign list helps you:
Approve new ads quickly (look for yellow rows)
Monitor performance (green rows show live campaigns)
Spot finished or rejected campaigns for reporting
Keep an eye on the coin icon in the main menu - if a red dot appears, a Pending campaign is waiting for you!