Advanced Content Planning

Running a chain of restaurants and want lunch specials only at noon? Managing retail displays that need different promotions on weekends? Operating a network of hotel lobbies where each screen follows its own schedule for months ahead?

Advanced Content Planning is built for businesses that need more than a simple weekly loop. Whether you manage 5 screens or 500, you can now plan your content with the precision of a media scheduler — without the complexity.

Perfect for:

No more manual updates. No more forgotten playlist swaps. Just set your schedule and let your screens do the rest.

The standard Content Plan repeats the same playlists every week. It's simple and works great for basic setups.

Advanced Content Planning goes further:

To use the advanced scheduling app version 2.2.99 or later on your screens, is required — make sure your devices are updated before using this feature
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​Here is the guide on how to update the application – https://help.liqvid.io/en/articles/6502712-how-to-update-the-liqvid-live-app-via-google-play-on-android-tv-devices

Paid plans only. Advanced Content Planning is available on paid subscription plans. If you're on the Freemium plan, you'll be prompted to upgrade when you try to enable it.

Once enabled, you'll see:

Note: The Advanced toggle state is saved per Content Plan. When you reopen it, your last view (Weekly or Monthly) is restored automatically.

How far ahead does it work? The calendar displays your schedule for the next three months — but the schedule itself runs indefinitely. The system automatically extends it behind the scenes, so your recurring playlists (daily, weekly, monthly) keep playing as long as they're within the configured date range. Set it and forget it.

The Weekly View shows a detailed day-by-day schedule with time slots.

Navigation:

Each playlist block shows its name and time range. Blocks are color-coded so you can easily distinguish between playlists.

The Monthly View gives you a bird's-eye view of the entire month.

Navigation:

Quick actions — hover over any day and click the three-dot menu:

Click any day to switch to the Weekly View for that week.

Click the Add Playlist button or tap an empty time slot to open the scheduling dialog.

Select the playlist you want to schedule. You'll see its thumbnail and name.

Choose how often the playlist should play:

The playlist plays continuously, 24/7 — from the start date and time to the end date and time, without interruption. Content loops non-stop throughout the entire period.

Best for:

Tip: "Play entire period" is perfect as the base layer of your schedule. Add it first, then layer more specific playlists on top — they will automatically take priority during their time slots.

The playlist plays every day at the same time within the date range. Set it once — it repeats daily like clockwork.

Best for:

Example: A café sets up a "Happy Hour" playlist to play daily from 16:00 to 18:00 for the entire month of April. Every single day, the screens switch to Happy Hour content at 4 PM and return to the regular schedule at 6 PM.

The playlist plays on the same day of the week — every Monday, every Friday, etc. The day is determined by your start date.

Best for:

Example: You create a playlist for Friday Flash Sales, starting March 20th with a time slot of 12:00 to 16:00. The system automatically schedules it for every Friday — March 20, 27, April 3, 10, and so on — until the end date.

The playlist plays on the same day of each month — the 1st, the 15th, the last day, etc. The day is determined by your start date.

Best for:

Note: If the day doesn't exist in a particular month (e.g., the 31st in April), that month is simply skipped. The playlist will play on the 31st in months that have it.

Example: A retail chain schedules an "End of Month Clearance" playlist for the 28th of each month, from 09:00 to 21:00, running from March through December. Every month on the 28th, all screens automatically switch to clearance content.

All times use your screen's local timezone.

Click Setup Schedule to save. The dialog closes automatically.

To change the time, date range, or repeat rule of an existing playlist, click the pencil icon (✏️) on the playlist block in the Weekly View. The same scheduling dialog will open with the current settings — adjust what you need and click Setup Schedule to save.

To remove a playlist from the schedule, click the × icon on the playlist block. The playlist is removed immediately — no confirmation needed.

Note: Removing a higher-priority playlist will reveal the lower layers beneath it. The playlists underneath were always there — they were just hidden by the one on top.

Playlist priority is determined by the order they were added — the most recently added playlist has the highest priority. Currently, you cannot manually reorder the priority of playlists. If you need a different priority order, remove the playlist and re-add it — it will be placed on top.

This is one of the most powerful features of Advanced Content Planning — and the most important to understand.

The calendar works exactly the way it looks. The playlist that appears on top in the calendar is the one that will play on your screens. There's no hidden logic or surprises — if you can see it on the calendar, that's what your audience will see.

Every playlist you add gets a position — think of it as a layer. The first playlist you add sits at the bottom, and each new one is placed on top.

Higher position = higher priority. When two playlists overlap in time, the one on top wins.

The key insight: lower-priority playlists are never deleted. They're simply hidden while a higher-priority playlist is active. The moment the top playlist ends, the one below it automatically takes over — no gaps, no manual switching.

Imagine you're scheduling screens for a shopping mall:

Layer 1 (bottom) — Background Ambiance "Play entire period" from March 1st to March 31st, 08:00 – 22:00. This is your base layer — branded visuals and music that always play when nothing else is scheduled.

Layer 2 — Daily Lunch Promo "Daily" from March 1st to March 31st, 11:30 – 14:00. Every day at lunchtime, the screens automatically switch to food court promotions.

Layer 3 (top) — Friday Flash Sale "Weekly" starting March 7th, 13:00 – 14:00. Every Friday, a one-hour flash sale announcement takes over — even during the lunch promo.

Here's what happens on a Friday:

And on any other day (no Flash Sale):

Notice how the Background Ambiance playlist is always there — it fills in every gap automatically.

You might notice white (empty) spaces on the calendar between scheduled playlists. Your screens never go blank. During these gaps, the screen continues to show the last played content until the next scheduled playlist begins.

However, we recommend using a "Play entire period" playlist as your base layer to cover the full day. This way, you'll always have intentional content playing — and any higher-priority playlists will simply overlay on top when their time comes.

On the Content Plans index page, you can see the scheduling period for each plan:

If you have active advertising campaigns, they appear as visual indicators on the calendar:

Hover over the indicator to see campaign names. Click to open the Advertising page.

Can I switch back to the simple weekly scheduler? Once a Content Plan has been switched to Advanced mode, it stays advanced. The toggle allows you to hide the advanced UI, but the underlying schedule remains in place and continues to work. This is by design — advanced schedules are more complex than the simple weekly format, so they can't be automatically converted back. If you need a simple weekly plan, create a new Content Plan and leave the Advanced toggle off.

What happens if I toggle Advanced off on an existing plan? The advanced schedule keeps running on your screens as configured. The toggle only affects how the plan is displayed in the editor — it doesn't stop or reset the schedule.

What if a monthly playlist is set to the 31st but the month only has 30 days? That month is simply skipped. The playlist will play on the 31st of months that have it (January, March, May, July, August, October, December).

Do I need to worry about timezones? All times are based on your screen's local timezone. Just set the times as you want them to appear on the screen.

Advanced Content Planning requires: